MEDIA AWARDS
CHALLENGE HOLLYWOOD POWER STRUCTURES
By
Margaretta wa Gacheru (margaretta.gacheru@gmail.com)
Kenyans know
Nollywood and Bollywood and even Riverwood. But none of these ‘woods’ can quite
compare to the mother of all media film centres which is Hollywood.
Hollywood’s
incomparable for its glitter, glamor and glow of media stardom which was
highlighted this past weekend when the Hollywood Foreign Press Association held
their annual awards night, the 75th Golden Globes.
The Golden Globes
come a few weeks before the Academy awards, also known as the Oscars (to be
held March 4th). And some critics take them to be of lesser
importance than the Oscars.
But some of
us see them as more insightful and deeply discerning than the Oscars. This is
because the judges, while mostly based in Hollywood, are from different regions
of the world, giving them (assumedly) a more global perspective on media and
specifically, film.
But while
the winners and losers of this year’s Golden Globe awards were much
anticipated, especially as the names of the nominees were widely circulated
well in advance, the big news of the night related to the main award recipient.
Oprah
Winfrey won the prestigious Cecil B. DeMille Lifetime Achievement Award, which
was a big deal in itself, especially as she is the first woman of color to
receive that prize. But upon receiving it, Oprah gave such a powerfully
compelling and charismatic acceptance speech that the instantaneous buzz became
‘Oprah for President’ in 2020.
Adulation of
Oprah has been a phenomenon for many years and her fans have often suggested
she run for the US President. She has always denied any interest whatsoever in
becoming a politician. She was happy to remain a leading cultural icon who not
only has her ‘OWN’ cable TV channel and popular ‘O’ magazine. She has a living
history of being the top syndicated TV talk show star which earned her a
single-name recognition that sticks with her to this day.
But the
clamor for Oprah to run for public office got louder after Barack Obama became
the first African-American president. She remained adamant against it until
very recently when things changed dramatically.
(The change
was described by Frances McDormand (who won Best Actress at this year’s Globes
for her role in ‘Three Billboards Outside Ebbing, Missouri) as a ‘’tectonic
shift in the Hollywood industry’s power structure.”
The Harvey
Weinstein Sex Scandal is what really precipitated this shift. It roused women across
America (and around the world) to widely endorse the ‘Me Too’ movement of women
admitting publically that they too had been sexually assaulted in the past. But
more often than not, they had kept silent about that abuse up until now.
Now that
women celebrities including Lupita Nyong’o, Meryl Streep and many others, have
spoken out and even named their abusers, multiple male ‘heads have rolled’.
Men who once
seemed untouchable and highly esteemed have had to quit their jobs or be fired
outright. Everyone from Weinstein, one of the biggest media moguls in the
world, to movie stars like Dustin Hoffman to politicians like US Senator (and
former TV comedian) Al Franken have been publically named, shamed and literally
forced by overwhelming public pressure to leave their high social seats of
power.
Their fall
has been dramatic. And to illustrate women’s solidarity with all the ‘victims’
who had been abused in the past, practically all the women (and most men too)
at last Sunday night’s Golden Globes wore black.
What’s more,
the choice of award-winning films, actors and actresses also reflected the
changes resulting from not only the ‘Me too’ movement but its follow-up
campaign of “Time’s Up’.
The Time’s
Up Now concept was initiated, again, by Hollywood celebrity women who want to
ensure that fundamental changes take place in power structures. They want to
make sure the public’s response of the Weinstein scandal is not short-lived.
This is
where Oprah comes in. When she ended her acceptance speech by declaring a “new
day [is] on the horizon,” that was it. The audience at the Globes went wild.
They got on their feet as they applauded and the presidential buzz amped up.
And while
there were numerous award winners at the Golden Globes that were men, such as
Gary Oldman for his role as Winston Churchill in ‘The Darkest Hour’, the majority
of winners were woman-related. That includes the TV series ‘The Handmaid’s
Tale’ and Best Dramatic Motion Picture ‘Three Billboards.’ Plus actresses who
won included Nicole Kidman, Allison Janney, Elizabeth Moss and Saoirse Ronan. And
apart from Oprah, the one Black actor to win at the Globes was Sterling K.
Brown for his role in ‘This is Us.’
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